Pistoletto Foundation Cans
Make a Difference with “Love Difference Graffiti” and “Love Difference Mediterraneo”
Join illy and its Cup of Kindness initiative to support Ethiopia’s coffee-growing communities by buying these limited-edition illy Art Collection cans. Now through December 31, 2009, 10% of the sales of the cans will benefit Share Our Strength – an organization dedicated to eradicating childhood hunger throughout the world.
In 1998, illy joined forces with Share Our Strength. To help develop Ethiopia’s coffee-growing community – the birthplace of coffee, and a source of illy’s premier bean – illy introduced the Cup of Kindness program in 2004. Today, illy is committed to special fundraising efforts earmarked for building schools in Ethiopia. Over the last six years, Cup of Kindness has raised funding to build and support the illy Community School in Moyale Woreda, a drought-stricken community in the Somali region of Ethiopia.
These cans are customized by the Pistoletto Foundation as part of their Love Difference project, an artistic movement that celebrates and unites the different cultures living along the Mediterranean coast. This distinctive collectible is the first to be designed by the project and is striking on its own -- irresistible when you consider the medium roast illy espresso coffee within. The cans come with an easily removable clear plastic sleeve that holds the mandatory printed copy. Once removed, the pristine decorated can is revealed.
These cans, available in Medium Roast Ground Espresso Coffee, come in a 2-pack. More
Join illy and its Cup of Kindness initiative to support Ethiopia’s coffee-growing communities by buying these limited-edition illy Art Collection cans. Now through December 31, 2009, 10% of the sales of the cans will benefit Share Our Strength – an organization dedicated to eradicating childhood hunger throughout the world.
In 1998, illy joined forces with Share Our Strength. To help develop Ethiopia’s coffee-growing community – the birthplace of coffee, and a source of illy’s premier bean – illy introduced the Cup of Kindness program in 2004. Today, illy is committed to special fundraising efforts earmarked for building schools in Ethiopia. Over the last six years, Cup of Kindness has raised funding to build and support the illy Community School in Moyale Woreda, a drought-stricken community in the Somali region of Ethiopia.
These cans are customized by the Pistoletto Foundation as part of their Love Difference project, an artistic movement that celebrates and unites the different cultures living along the Mediterranean coast. This distinctive collectible is the first to be designed by the project and is striking on its own -- irresistible when you consider the medium roast illy espresso coffee within. The cans come with an easily removable clear plastic sleeve that holds the mandatory printed copy. Once removed, the pristine decorated can is revealed.
These cans, available in Medium Roast Ground Espresso Coffee, come in a 2-pack. More
The Designer
Love Difference is a network of institutions, organizations and individual people who are committed to providing society with a new model of cultural integration through art and creativity.
Love Difference, an association supported by Cittadellarte – Pistoletto Foundation, selects the most interesting and sustainable projects which, through creative means, are able to make a contribution towards resolving present-day social problems and open new areas for thought and research on multiculturalism.
